Experimentation / Game Analytics

A/B Testing in Candy Crush

Statistical analysis of a boost power change in Candy Crush, focused on hypothesis testing and impact over time.

SQL Python A/B Testing Statistical Analysis Game Analytics
A/B testing slide 0

Experiment analysis

This project evaluates whether changing the power of a Candy Crush booster produced a measurable impact on player behavior.

The analysis follows the full experiment workflow: metric selection, control and variant comparison, statistical testing, and interpretation of the effect over time.

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