Books

Product library.

Books I have read and found valuable for my future work: analytics, statistics, psychology, experimentation and game UX.

Product & Game Analytics

Game Analytics book cover

Game Analytics

Game KPI's SQL Statistics
Web Analytics 2.0 book cover

Web Analytics 2.0

Product AnalyticsDigital MetricsCustomer BehaviorOptimization

People / HR Analytics

Predictive HR Analytics book cover

Predictive HR Analytics

Predictive AnalyticsStatistics
HR Analytics book cover

HR Analytics

ExcelPredictive AnalyticsStatistics

Statistics

Naked Statistics book cover

Naked Statistics

Statistics
OpenIntro Statistics book cover

OpenIntro Statistics

DataProbabilityInferenceLinear Regression
Trustworthy Online Controlled Experiments book cover

Trustworthy Online Controlled Experiments

ExperimentationA/B TestingCausal InferenceDecision Making

Programming

Python for Data Analysis book cover

Python for Data Analysis

Data CleaningPandasNumPy

Psychology

Self-Determination Theory book cover

Self-Determination Theory

MotivationBPN in Games
Getting Gamers book cover

Getting Gamers

Psychology in GamesPlayer Psychology
Principles of Learning and Behavior book cover

Principles of Learning and Behavior

ConditioningReinforcement TechniquesBoosting Player Spending
Thinking, Fast and Slow book cover

Thinking, Fast and Slow

Behavioral EconomicsDecision Making
Flow book cover

Flow

Challenge-Skill BalanceImmersion
The Gamer's Brain book cover

The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design

UX/UINeuroscience