Product Data Analyst / Software Developer / Psychologist

Product Psychology Experimentation Software

Hello, I am Uri!

Product-minded Data Analyst with a background in Psychology and Software Development, focused on experimentation, AI-enabled workflows and user behavior.

I combine product analytics, behavioral science and technical execution to help teams understand user problems, evaluate opportunities and make better product decisions.

My work sits at the intersection of data, product, AI and UX: from A/B testing and exploratory analysis to internal tools, automation workflows and game/app prototypes.

I am especially interested in product roles where data, user understanding, experimentation and AI can be used to build better digital experiences.

View product data projects View games/apps Download CV

A / Experience

Professional work

Recent work across product analytics, experimentation, AI-enabled internal tools, product discovery support, game development, AR/VR applications and quantitative behavioral research.

Apr 2025 - Present Current

Product Data Analyst

eDreams ODIGEO · Experiments & Insights Team - Customer Experience Vertical

Focused on A/B test analysis, GA4 tracking definition, exploratory analysis and internal tooling to support product decisions.

  • Built CX Gemini, an AI co-pilot connected to BigQuery, Google Sheets and Vertex AI/Gemini that generates consistent A/B test narratives in seconds and reduces manual analysis time.
  • Developed a self-service Paired Test tool using Google Sheets, Python and Cloud Functions to run quasi-experimental pre/post analysis when classic A/B testing is not feasible.
  • Architected a CX Exploratory Tool that generates optimized dynamic SQL for BigQuery, helping stakeholders answer recurring product and CX questions without depending on ad-hoc analyst support.
  • Built internal tools for event tracking governance, search and tracking digitalization, transforming scattered documentation into structured, queryable datasets.
  • Helped enable AI agent workflows within the team by defining setup standards, shared methodology and secure BigQuery access patterns for analytics use cases.
BigQuery Python GA4 Vertex AI React A/B Testing
Sep 2025 - Present Current

Product Manager & UI Developer

Gatoli · Game Studio Project / Barcelona, Spain

Working on product direction and UI implementation for a game studio context, combining player experience, feature definition, Figma prototyping and Unity/C# development.

  • Defined product and UX direction for game features, translating ideas into user flows, UI screens and implementation requirements.
  • Designed interface concepts in Figma and implemented UI systems in Unity using C#.
  • Combined player experience, technical feasibility and product thinking to prioritize features and improve the game experience.
Product Management ClickUp Unity Figma C#
Feb 2024 - Apr 2025

Unity Developer & Data Analyst

DRACMA 3D SL · Barcelona, Spain

Developed AR industrial applications and serious games using Unity, C# and Vuforia, while building the data layer around user interaction analytics.

  • Used Python and PostgreSQL for data processing, analysis and insight generation.
  • Designed backend systems with PHP and SQL, including authentication, storage and integrations with Salesforce and Zapier.
  • Built CMS tools, behavior tracking systems and Power BI reporting for stakeholders.
Oct 2023 - Feb 2024

Unreal Programmer VR/AR/MR - Internship

SEAT, S.A.

VR/AR/MR interactive applications for the automotive industry, working with Nanite, graphic optimization, Nvidia DLSS, Varjo XR-3, HTC Vive Pro and Unreal Engine 5.3 C++.

Oct 2023 - Feb 2024

Playtester

Giiku Games GmbH · Barcelona, Spain

Sep 2019 - Jan 2020

Quantitative Psychology Researcher - Internship

BeUpFlow · Startup

B / Education

Academic path

Psychology, applied data science and video game development form the academic base behind my product analytics work.

Sept 2021 - June 2025

Bachelor's degree in Computer Science and Video Game Development

Centre de la Imatge i la Tecnologia Multimedia | CITM (UPC)

  • Average Mark: 8.8
  • Honors in 12 modules
  • Bachelor's Thesis: therapeutic videogame in collaboration with Pallapupas to reduce preoperative anxiety in pediatric patients.
Sept 2019 - June 2020

Bachelor's degree in Applied Data Science

Universitat Oberta de Catalunya

  • Completed only the first year
  • Honors in 'Introduction to Data Science'
Sept 2017 - June 2021

Psychology, Extraordinary Award

Universitat Autonoma de Barcelona

  • Average Mark: 8.6
  • Honors in 10 modules
  • Special award for the Bachelor's Degree in Psychology (2020-2021)
  • Bachelor's Thesis: Predicting Workplace Motivation Levels Using Linear Regression - A Self-Determination Theory Approach

C / Courses

Applied training

Courses focused on statistics, SQL, Python and BI tooling for product and behavioral analytics.

Master Product Management by building a Product

Machine Learning: Data Science with Python

The Advanced SQL Server Masterclass For Data Analysis

Developing AI Applications with Python and Flask

Frontend Development using React

Prototypes in Figma: Creating an Initial Low Fidelity Design

eDO AI Foundations

15 days of Power BI - Complete Microsoft Power BI Bootcamp

15 Days of SQL: The Complete SQL Masterclass 2024 (14h)

Inferential Statistics for Machine Learning and Big Data with Python (57h)

Probability for Machine Learning and Big Data with Python (45h)

Linear Algebra with Python (41h)

Descriptive Statistics (42h)

Python A to Z (55h)

D / Skills

Skill matrix

Practical skills grouped around product analytics, experimentation, AI-assisted workflows, behavioral insight and interactive systems.

01

Measure

Tracking, metrics and data visibility.

SQL / BigQuery
GA4 & event tracking
Looker / Power BI
GA4 & event tracking
Python
Apps Script / Vertex AI
Psychometrics
Behavior analysis
02

Experiment

Testing changes and interpreting evidence.

SQL / BigQuery
Python
A/B testing
GA4 & event tracking
Python
Apps Script / Vertex AI
Regression / ANOVA
Behavior analysis
03

Build

Implementation skills connected to dashboards, tools and games.

Looker / Power BI
SQL / BigQuery
UX / Figma
GA4 & event tracking
Unity / C#
React / JavaScript
UX / Figma
Psychometrics
04

Explain

Communicating analysis and product implications.

Looker / Power BI
Python
A/B testing
GA4 & event tracking
React / JavaScript
Apps Script / Vertex AI
Behavior analysis
Regression / ANOVA